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Read our latest blogs
6 reasons to keep your CV updated
Why would you need a CV if you are not planning to change jobs? Your CV or resume is a necessary document when you are job hunting. It’s a summary of your employment history, skills, and...
Digital accessibility is everyone’s responsibility
Over the coming months, we will be highlighting digital accessibility. From the Focused Marketing social channels, you can expect practical tips on how to make your brand experience more accessible....
What happens in a brand discovery workshop?
Ever wondered what happens in a brand discovery workshop? Will they make me sit on beanbags? Is it a collaboration of minds along with fun, creativity and discovery? What will I learn? If we start...
Our top tips for a better RFP response
Over the last few months, we’ve been sharing tips on how to create your best RFP response. Putting a proposal together is an essential step to winning work. It is a time-consuming and...
5 reasons to invest in professional photography for your business
Professional photography for your business can seem like an avoidable expense, but it’s WELL worth every penny. It can be an incredibly cost-effective solution that underpins every aspect of your...
Are business cards extinct?
Business cards have always been a given. Not only as a standard part of a business's brand collateral but a vital networking tool. Now we're wondering: are printed business cards becoming obsolete?...
Planning your marketing for 2022
Don’t fall into the trap of following marketing tactics without a clear plan this year. While we are still living in a rapidly changing world, a robust strategy to underpin your marketing efforts...
The impact of facility branding
Here at FM we have just finished two facility branding projects. Over the years I have worked on a number of large-scale building and interior branding projects so I thought I would take the time to...
Is it time to rebrand?
Rebranding can be great for your company in a number of ways, and you can reap great benefits from this creative and exciting process. A well-executed rebrand can have a long-term positive impact...
Unbranded advertising campaigns signify an era of greater brand experience
Brands are attempting to appeal to ad-averse consumers by ditching their branding. Corporations are setting out to test what they need to lose in order to gain favour from the largest growing market...
Boosting your online presence on LinkedIn
There is no doubt that LinkedIn is a powerful platform. There are now over 55 million companies on LinkedIn and 15 million open job listings. LinkedIn boasts 774 million individuals on the platform...
3 things you may not know about LinkedIn
Your LinkedIn profile is your very own brand story. It promotes your skills, areas of expertise and experience to your connections and potential new connections. Just as you would update your...
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