Tips on writing website copy

As a journalist who has written for both print publications and online content, I’ve found the difference between print and web content is actually the reader. You see a print reader is generally relaxed, sitting in a comfy chair with some spare time and less fatigued...

Don’t stop the comms – just make them relevant

While the world is changing and the way we do business most certainly will change for the next few months at least, it’s important for businesses to keep the communication lines open. And keep their marketing going. The only difference is make sure its relevant,...

Top 8 tips for developing your marketing plan

We are often asked if there is a standard template to develop a marketing plan or what is the best template to use. When it comes to developing a marketing plan, substance over form is our advice. So, before you head off to Google to find your favourite format, here...

How to utilise word of mouth marketing online

By Kerri Eckart, CEO How can you motivate your audience to do your marketing for you? Online word of mouth is a great way to share your product or service across the world with minimal effort from you. The trick with word of mouth is how you get customers to talk...

Shut up and tell me what you mean

By Kerri Eckart, CEO We’ve all experienced it. Being in the position of needing to engage a service provider but when browsing around, business offerings get a little confusing. For example, moving apartments is on the horizon for me so I’ve started doing my research...