by Jessica Bye | Apr 3, 2023 | Content, Digital, Strategy
Increase organic traffic to your website through search engine optimisation Did you know… 68% of online experiences begin with a search engine (BrightEdge) So, search engine optimisation is important then, right? The challenge is that most businesses struggle...
by Kelsey | Mar 29, 2023 | Content, Design
A clear and consistent visual identity is essential to the success of any thriving business. Your visual identity communicates your brand personality, sets you apart from competitors, makes your product or service recognisable, and establishes professionalism...
by Tracy | Feb 28, 2023 | Content, Digital, Strategy
Your business name is the first thing people will notice about your brand, and the foundation upon which your brand identity is built, so it’s crucial to choose a name that makes a strong first impression. A great business name can help you: stand out from the...
by Caitlin | Feb 6, 2023 | Content, Digital, Strategy
Over the last month the team here at Focused Marketing have been discussing what we think is in store for 2023 on the B2B marketing front. With a risk of showing my age, as a Gen X I still think straightforward messaging and practical solutions will always stand you...
by Caitlin | Aug 31, 2022 | Content, Design
One of the easiest ways to maintain brand consistency is with quality templates. It’s not rocket science, but you’d be amazed at how many businesses either don’t do this or don’t do this well. Here at Focused Marketing, we will never stop advising our clients on the...
by Tracy | Jun 29, 2022 | Content, Tenders
Why would you need a CV if you are not planning to change jobs? Your CV or resume is a necessary document when you are job hunting. It’s a summary of your employment history, skills, and qualifications, and should be up to date and ready at a moment’s notice. But what...
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